Branding and Packaging Design for MSMEs

This project focused on supporting MSMEs to improve their brand presentation, product packaging, and market visibility. Mangrove Studio worked with selected MSMEs to review their existing brand and packaging materials, identify design and communication gaps, and develop improved visual directions that could better support product promotion and customer trust.

Client

GIZ Cambodia

Project Date

2024

Scope of Work

Reviewed existing brand identity, product packaging, and marketing materials of participating MSMEs.
Assessed product presentation, visual consistency, packaging structure, and customer-facing communication.
Identified key gaps in packaging design, brand clarity, product information, and market appeal.
Developed improved packaging design concepts aligned with each MSME’s product category and target customers.
Supported MSMEs in improving their visual identity application across packaging and promotional materials.
Provided practical design recommendations that were realistic for SME-level production and market use.

Key Deliverables

Brand and packaging assessment findings.
Packaging design concepts for selected MSME products.
Improved visual identity direction and product presentation.
Design files and practical recommendations for packaging use.
Supporting marketing and promotional material design where relevant.

Brand and Marketing Strategy Improvement for CAST Beneficiaries

Mangrove Studio supported CAST Project beneficiaries through World Vision International in Cambodia to improve their brand and marketing strategy. The project focused on helping selected beneficiaries strengthen their product positioning, brand direction, communication approach, and market readiness. The assignment was designed to provide practical and accessible support to project beneficiaries, helping them improve how they present their products, communicate with customers, and prepare for st

World Vision International in Cambodia

Branding & Marketing

Phnom Penh

Brand and Marketing Strategy Improvement for Workingna

Mangrove Studio supported Workingna through a Swisscontact-supported initiative to improve its brand and marketing strategy. The project focused on strengthening Workingna’s brand direction, market positioning, customer segmentation, communication approach, and growth planning. The support helped the business better understand its target audience, clarify its value proposition, improve its market communication, and develop a more practical approach to marketing implementation.

Swisscontact

Branding & Marketing

Phnom Penh

Brand Strategy Development for SMEs

Mangrove Studio supported SMEs under GIZ ICONE to strengthen their brand strategy, market positioning, and communication direction. The project focused on helping selected SMEs move beyond basic visual design by building a clearer brand foundation and stronger market identity. The support included brand assessment, business positioning, audience understanding, value proposition development, key messaging, and practical communication recommendations.

GIZ Cambodia

Branding & Marketing

Siem Reap-Battambang-Banteay Meanchey

Branding and Packaging Design for MSMEs

Scope of Work

Key Deliverables

A Digital Growth Agency