Project Overview

Mangrove Studio partnered with Dian Xiao Er Cambodia to support the launch of its first store in Phnom Penh. The project focused on creating strong brand awareness, generating market excitement, and attracting high customer traffic through a fully integrated marketing campaign.

The engagement combined event management, experiential marketing, influencer collaborations, content creation, and digital advertising to ensure consistent brand visibility across both online and offline channels. The approach was designed to introduce the brand effectively to the Cambodian market and establish a strong initial presence.

Objective

The project aimed to:

• Build strong brand awareness during the market entry phase
• Generate public interest and engagement across multiple channels
• Drive customer traffic to the newly launched store
• Strengthen brand positioning through consistent messaging and visual identity
• Leverage influencer and digital platforms to expand reach and visibility

Our Solution

Mangrove Studio delivered a coordinated campaign across several key areas to maximize impact.

Grand Opening Event Management

A large-scale grand opening event was planned and executed to introduce the brand to the market. The event was designed to create a strong first impression by welcoming guests, influencers, and partners while reinforcing the brand’s positioning.

Outdoor Activation & Experiential Marketing

Outdoor activations were organized at high-traffic locations, including Walk Street and store-front areas. Interactive booths, branded elements, and mascot engagement were used to attract attention and encourage audience interaction.

Content Management & Creative Design

Digital content was developed and managed across key social media platforms to maintain consistent brand storytelling. Visual assets and campaign materials highlighted the restaurant’s offerings, brand identity, and promotional activities.

KOL & Influencer Management

Mangrove Studio collaborated with multiple food and lifestyle influencers to generate buzz around the launch. Influencer visits, content production, and reviews helped increase visibility and audience engagement.

Digital Advertising

Performance-driven campaigns were executed across Facebook, Instagram, TikTok, and Google. Strategic targeting and continuous optimization ensured effective reach, engagement, and conversion throughout the campaign.

Key Deliverables

• Grand opening event planning and execution
• Outdoor activation and experiential marketing activities
• Content creation and social media management
• Influencer and KOL campaign coordination
• Digital advertising across multiple platforms
• Campaign monitoring and performance optimization

Impact

The campaign delivered strong results across both digital and offline channels:

• Total Reach: 3,000,000+
• Total Views: 5,000,000+
• Follower Growth: +32,000
• Profile Visits: 100,000+
• Offline Activation Exposure: 80,000+

The integrated approach significantly increased brand visibility, audience engagement, and customer traffic during the launch period.

Conclusion

Through a well-coordinated and integrated marketing campaign, Mangrove Studio successfully supported the launch of Dian Xiao Er in Cambodia. The project established a strong market presence, enhanced brand recognition, and created momentum for continued growth in the local F&B industry.