Enterprises Go Digital (EGD) Program: SME Digital Capacity Building

Mangrove Studio delivered a structured digital capacity-building program under the Enterprises Go Digital (EGD) Program, supporting 311 SMEs and entrepreneurs across Phnom Penh, Siem Reap, and Battambang. The program focused on strengthening SME digital readiness and business capability through practical training in business management, financial literacy, digital marketing, branding, content strategy, online sales channels, and AI tools for business use.

Client
Techo Startup Center (TSC)
Project Date
2025
Category
Training & Capacity Building
Enterprises Go Digital (EGD) Program: SME Digital Capacity Building

Scope of Work

 

  • Designed and delivered 10 structured digital capacity-building workshops.
  • Developed practical training materials and applied learning activities.
  • Trained SMEs on business strategy, sales strategy, branding, social media marketing, content creation, financial literacy, cash flow management, and AI-powered tools.
  • Facilitated hands-on exercises, live demonstrations, group activities, and SME-focused case studies.
  • Collected participant feedback and supported monitoring and evaluation.

 

Key Deliverables

 

  • 10 digital capacity-building workshops delivered.
  • 311 SMEs and entrepreneurs trained across three provinces.
  • Practical training materials and workshop modules developed.
  • AI tools integrated into business and marketing training.
  • Monitoring, evaluation, and participant feedback collected.
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