The Challenge

Across Cambodia’s rubber and banana plantations, thousands of workers continue to face low wages, unsafe working environments, and limited access to social protection. Many are informally employed, lacking awareness of their rights or the means to advocate for safer, fairer conditions.

WeWorld, in partnership with ADHOC and LSCW, launched a public campaign aimed at raising awareness and driving dialogue around labor rights and decent working conditions in the sector.

Our Role

Mangrove Studio was selected as the lead communications agency to design and implement a national public awareness campaign under the project.

We were tasked with translating legal frameworks into practical, relatable, and creative content that resonates with plantation workers, employers, and the general public.

Key Campaign Components

6 Major Campaign Tracks

1. IEC Material Production & Dissemination
2. Social Media Educational Campaign
3. Khmer Comedy Drama Series
4. Radio Talk Shows
5. Public Dialogue Workshops (in 5 provinces)
6. Press Releases and Media Engagement

Target Audiences:

• Informal Plantation Workers
• Employers & Local Authorities
• Cambodian Youth & Public Audiences

Ongoing Progress

As of mid-2025, the campaign has launched its first round of activities—building momentum through social media engagement, field-level visibility, and provincial-level coordination.

The next phases (through August 2026) will deepen outreach, expand message dissemination, and deliver workshops across all targeted provinces.

What We’re Learning

This project reinforces that human-centered messaging is key. When rights-based content is delivered through relatable visuals, simple language, and authentic voices, it becomes powerful—not only informative but also motivational.